Extended merchandising for next-generation consumers
Trusted Product Information Delivery
Extended Packaging & Smart Labels
Extended search& Semantic Web Ready
Traditionally, merchandising has been about making in-store environments and product packaging as alluring as possible for customers to ensure a brand's products stand out.
However, commerce today is evolving and so are consumers. Purchase decisions are not just driven by how attractive the packaging looks but also by access to product details, incentives and social sharing delivered through the smartphone.
Why Extended Merchandising?
The way customers access information is already changing & impacting commerce the world over. Extended packaging can offer some distinct advantages over physical packaging and overcome some restrictions like information in multiple languages, delivering video content, sound, rich media as well as delivering dynamic information which can constantly change like announcements, offers, promotions and more.
The time is now.
It’s time to bridge the gap so consumers can make informed purchases and brands can build stronger relationships with their customers.
Source: PEW Research Center
THE NEXT-GENERATION CONSUMER
Consumers today rely extensively on product information while making their purchase decisions. They want to learn more about the products they purchase and they are increasingly turning towards their smartphones, the internet & information they can access with ease. Unfortunately for manufacturers & brands, not all the product information consumers have easy access to comes from reliable sources acting on the manufacturers behalf. The need to improve product information flow to consumers & strengthen trust and communication between brands & their customers is more critical than ever before.